If you’ve been waiting for Mack Trucks to roll into the pickup game, your patience has finally paid off. On a brisk October morning in 2025, Mack—yes, the same company that’s been churning out legendary big rigs like the Anthem and Granite for decades—pulled the wraps off something totally unexpected: the 2025 Mack Pickup LR. This isn’t your average weekend warrior truck; it’s a full-blown powerhouse that looks ready to haul mountains but still glides through traffic like a luxury SUV. Let’s dig into what makes this new Mack a serious head-turner.
First Look: A Bold, Bulldog-Inspired Design
You can spot a Mack from a mile away, and this one’s no different. The 2025 Mack LR commands attention with its oversized grille proudly wearing the iconic bulldog hood ornament up front. The design is a perfect mix of muscle and modern flair—flared fenders, sculpted lines for better aerodynamics, and LED headlights sharp enough to cut through fog. The truck rides on sturdy 20-inch alloy wheels wrapped in all-terrain tires, giving it the confidence to conquer any path you throw at it.
Inside, the cab feels roomy and refined. Whether you choose the crew cab, double cab, or a no-nonsense regular cab, there’s space for up to six passengers without that cramped feel. Mack’s color lineup doesn’t disappoint either—deep red, matte black, and a brand-new “Bulldog Gold” that gleams like sunlight on chrome.
Smart Tech Meets Classic Toughness
Step inside, and it’s clear Mack didn’t just build a workhorse—they built a smart one. The cabin feels more like a high-end SUV than a pickup, featuring a 12.3-inch touchscreen running the new MackOS infotainment system. Apple CarPlay, Android Auto, and over-the-air updates come standard, so you’re always connected.
Safety tech is top-notch: adaptive cruise control, lane-keeping assist, blind-spot alerts, and a 360° camera that makes parking this beast surprisingly easy. There’s even a trail-view camera that shows what’s happening under the truck—perfect for off-roaders. Add in a built-in Wi-Fi hotspot, voice commands, and remote climate control through the Mack app, and you’ve got brains to match all that brawn.
Powertrain That Packs a Punch
Under the hood, the 6.7-liter turbo-diesel V8 kicks out a hefty 400 horsepower and 850 lb-ft of torque—enough muscle to tow 15,000 pounds without breaking a sweat. But the real showstopper is the optional MP8 hybrid setup, pairing diesel power with an electric assist to unleash 500 horsepower and lightning-fast torque. With its new 10-speed automatic transmission, every shift feels smooth and intuitive.
And for those worried about emissions, Mack built in regenerative braking to reuse wasted energy, trimming fuel use and emissions by up to 20%. It’s a clever blend of old-school diesel strength and next-gen sustainability.
Fuel Economy That Actually Impresses
Let’s face it—pickup trucks aren’t exactly known for sipping fuel. But the LR surprises here too. The standard diesel gets an estimated 22 mpg combined, while the hybrid version stretches that to an impressive 28 mpg. During test runs, the hybrid handled long drives effortlessly, thanks to its aerodynamic tweaks and low-resistance tires. That means fewer pit stops and more time enjoying the open road.
Price and Value That Hit the Sweet Spot
Starting at $48,000, the 2025 Mack Pickup LR offers serious value for anyone eyeing a heavy-duty truck without the six-figure sticker shock. Fully loaded with the hybrid engine, advanced tech, and off-road package, it tops out around $65,000—still undercutting rivals like the Ford F-250 and Ram 2500. Mack even sweetens the deal with a five-year warranty and lease options starting at $599 per month.
All in all, the 2025 Mack LR isn’t just a truck—it’s a statement. It’s Mack’s way of saying, “We can build pickups too—and we’ll build them better.” Rugged, tech-savvy, and built to last, this might just be the most exciting new name in America’s pickup scene.